Blog Series...People Are Gonna People: Understanding Why Clients Do Weird Shit (and How to Sell to Them Anyway)*

The Simplicity Principle: Your Offer Is Confusing (and That’s Killing Your Sales)

Let’s play a game.

You walk into a bakery. One side has:

• A display of 3 warm, gooey cookies.

• Clear signage.

• “Today’s Favorite” circled in red.

The other side?

• 27 types of cookies.

• No labels.

• A staff member saying, “Let me know if you have questions.”

You already know which one makes the sale.

Now replace “cookies” with your service menu.

When You Confuse, You Lose

Your client isn’t dumb. They’re overwhelmed.

Decision fatigue is real. The more options you give, the less likely they are to pick any at all.
(Shoutout to psychology and the paradox of choice.)

What Simplicity Actually Looks Like

It’s not about offering less — it’s about presenting better.

• Rename your packages. “The Classic,” “The Luxe,” “The VIP” is easier to digest than Gold/Silver/Bronze or “Customizable Tier 2A.”

• Use visuals. Simple charts, side-by-sides, or comparison tables.

• Highlight your favorite. Want them to book package B? Put a damn star on it.

• Kill the fluff. Don’t say 6 things when 3 will do.

Help the Brain Decide Faster

Your job isn’t to show everything you offer.
It’s to guide a choice.
If a client has to decode your pricing sheet like it’s a riddle — you’ve already lost them.

Your Takeaway

Simplify your offer so it’s easy to say “yes.”
Because if the brain hesitates, the wallet stays closed.