Venue Sales Mastery Cohort 

The Venue Sales Mastery Cohort™ is a 6-week, high-touch training program designed for venue teams who are done winging it and ready to sell like professionals. This isn’t a workshop. This isn’t a webinar. This is a guided transformation of your entire venue sales machine—from first inquiry to final signature.

Across six live weekly sessions, you’ll learn how to sell the way today’s couples actually buy, using buyer psychology, modern communication strategies, and an aligned pipeline approach. You’ll identify the leaks in your current process, rebuild your tours and proposals from the ground up, master your rebuttals, and implement a repeatable follow-up system that prevents ghosting, stalling, and losing warm leads.

Each participant receives a physical workbook mailed to them with exercises, frameworks, and checklists that we build out together in class. Each week comes with actionable assignments, guided implementation, and real-time feedback so you’re supported from start to finish.

WHAT YOU’LL LEARN

By the end of the program, participants will be able to:

✨ Understand their true competitive landscape and align their messaging to their ideal customer
✨ Build and run high-impact tours that convert based on psychology and flow
✨ Implement a complete, modern follow-up system (FU1–FU4 + 30-day nurture flow)
✨ Redesign proposals and collateral to drive faster decisions
✨ Respond to objections with confidence and clarity
✨ Forecast revenue, track KPIs, and make data-driven sales decisions