Selling season is basically knocking.

Which means this is not the moment to overhaul everything or spiral about what you didn’t prep earlier.
It is the moment to get clear, grounded, and intentional — fast.

Before you touch content, templates, or outreach, start here.

Step 1: Set Clear (Realistic) Q1 Sales Goals

You don’t need a 12-month vision right now. You need clarity for the next 90 days.

Ask yourself:

• What revenue number actually feels achievable — not aspirational?

• How many conversations does that realistically require?

• What does “a good Q1” look like for you, not Instagram?

Action:

• Set 1 primary revenue goal

• Set 1 supporting goal (ex: number of bookings, contracts, retained clients)

• Write them down — vague goals create anxious behavior

Step 2: Decide How You Want to Show Up This Season

Your energy will be felt long before your pitch is.

Choose it intentionally.

Ask:

• Do I want this season to feel calm or frantic?

• Am I operating from confidence or comparison? 

• Am I projecting desperation?  

Action:

• Pick 3 words that define how you want to show up (ex: calm, clear, warm)

• Use them as a filter for emails, calls, and decisions - to check yourself! 

Step 3: Get Clear on Who You’re Prioritizing

Selling season feels chaotic when everyone is a priority.

It gets easier when you decide who you’re actually focused on.

Ask:

• Who converts best?

• Who energizes me instead of draining me?

• Who aligns with how I want to work this year?

Action:

• Identify your top 1–2 ideal client types for Q1 (If you are a pro do this by event type - weddings, corporate etc.)

• Let everything else be secondary

Step 4: Simplify Your Message (Before You Say Anything)

Clarity reduces pressure — for you and for them.

You should be able to answer these in one sentence each:

• What do I do?

• Who is it for?

• How do people work with me?

If it takes paragraphs, it’s too complicated.

Action:

• Write a one-sentence description of what you do

• Use it everywhere this season

Step 5: Commit to Consistency, Not Intensity

You don’t need a burst of activity followed by burnout.

You need steady, repeatable actions.

Action:

• Decide what you can realistically do weekly - how many hours a day, a week are you willing to commit to working you Q1 leads. 

• Put that time on your calendar now - and protect it! 

This Is the Foundation

Selling season doesn’t reward panic.
It rewards clarity, presence, and follow-through.

You don’t need to be louder.
You don’t need to rush.

You just need to be clear, consistent, and ready to show up.

Over the next several weeks, I’ll share tools, assets, templates, and skills that support this foundation — so selling feels easier while it’s happening, not overwhelming.